LG is officially quitting making smartphone

LG is ending the era of their smartphones by exiting the smartphone business, the company officially confirmed. 

Credit: LG 

LG said in a statement that this decision will “enable the company to focus resources in growth areas such as electric vehicle components, connected devices, smart homes, robotics, artificial intelligence, and business-to-business solutions, as well as platforms and services”. Although their existing phones will remain on sale, and LG will continue to support its products for a period of time which will vary by region. LG expects their closure by the end of July this year.

So, the rumored phones like LG V70 ThinQ, LG G10 or LG Velvet 2 are not coming, as the company is closing its entire mobile business unit. Also probably the LG Rollable the company teased at CES 2021 and confirmed would be released in 2021 is not coming. 

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After losing share to rivals, LG released a series of eye-catching devices like LG Wing, whose main display rotated to reveal a smaller secondary screen beneath it, or its recent dual-screen devices. LG also tried its hand at a modular smartphone with the LG G5. But unfortunately for LG, none of these features were useful enough to turn the phones into mainstream hits, and meanwhile the company’s more traditional handsets fell behind their rivals in core areas like camera performance. 

Credit: LG 

LG was once one of the world's top smartphone makers, even making the top three back in 2013. LG has delivered some of the most unique phone designs, ideas, and features ever. But the company's devices have since dwindled in popularity, particularly as Chinese upstarts such as Xiaomi and Oppo have surged around the world while LG’s recent high-end smartphones have struggled to compete with another rival company Samsung. 

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"Moving forward, LG will continue to leverage its mobile expertise and develop mobility-related technologies such as 6G," it said in the statement. "Core technologies developed during the two decades of LG's mobile business operations will also be retained and applied to existing and future products." 

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